DeltaX is an enterprise-grade full-stack cross-channel advertising solution. 

We leverage deep learning technology to break complex data sets and enable digital marketers and advertisers to understand consumer behavior and frame better outreach strategies accordingly, only to help them get the best out of their digital media investments. 

Our sophisticated data-driven platform help agencies and advertisers monitor, measure, optimize and derive intuitive insights such as multi-channel attribution out of advertising campaigns automatically, across various media channels (search, social, display, etc). 

The platform integrates with over 100+ popular digital media providers (Google Adwords, Bing Ads, Facebook ads, Yahoo Gemini, Twitter etc.) via seamless APIs.

Led the end-to-end design JioCinema Ads, delivering a self-serve advertising platform within a tight deadline. 

Spearheaded a complete UX revamp, including advertiser dashboard, client onboarding, ad creation, and an end-to-end platform redesign. 

Post-design, continuously optimized UX, enhanced advertiser value, and aligned Development for the best outcome with regular UI reviews.

Stunnr -&nbsp;Creative Design &amp;
Production at Scale

Led the complete UI revamp of the platform

Worked on new features and workflows to maximise efficiency, One that stands out is preview sharing and export Features.

Ran internal stakeholder meetings to align expectations with product growth.

Designed a marketing website to ensure visiblity for stakeholders and  potential clients

Birdigo -&nbsp;Nurture Leads, Close Deals, Boost Productivity

Designed a custom feature which allowing users to edit and manage Dynamic assets(videos &amp; images).

Created HiFi fully functional prototype showing how the feature will work in production.

Collaborated with Internal stakeholders and product owners

Uplocal -&nbsp;Local Marketing was never this easy

Adapted birdigo feature into uplocal allowing users to edit and manage Dynamic assets(videos &amp; images).

Updated UI for a modern touch working with managers and product owners.

Created graphics for the marketing website 

B2B products  used in the Ad-tech industry 

Stunnr - Creative Design &
Production at Scale

Birdigo - Nurture Leads, Close Deals, Boost Productivity

Uplocal - Local Marketing was never this easy

Ad-tech products packed with features, design systems

Design Consultant
- Tejomed, Lisbon, Portugal (Remote)
Designed blog page and its user interactions using figma and framer
Redesigned pitch/slide deck used in the org

UI/UX Consultant
Interlynk, California, United States (Remote)
Redesigned 20+ unique pages and sections in Interlynk app
Came up with unique user flows and interactions for optimal usage

Scoped product features and led stakeholder meetings for 3 key projects.
Designed and prototyped screens for 3+ products, ensuring smooth handover for development.
Assessed prototypes for quality, function, and performance, supporting a marketing team of 50.
Demonstrated technical capability in product strategy, architecture, and visual systems.

Designed websites and visual elements, collaborating on branding and interaction design for client projects.
Enhanced web development plans to meet client requirements within deadlines.
Actively participated in group work and events, refining design solutions based on feedback.

Created user-friendly UI for client and customer onboarding on the main dashboard.
Collaborated with a team of 3 designers on key platforms for clients, customers, and banks.
Completed design projects for credit cards, packaging, and pitch decks.
Participated in user insight gathering activities to inform design decisions.

Created engaging webpages, logos, and email templates for various products.
Collaborated with content creators to design 50+ social media posters and banners, enhancing online presence.
Participated in group work to refine design solutions and incorporate constructive feedback.

The goal of the BeingYourGuide app was to create a seamless travel planning experience, offering curated itineraries with detailed activities, accommodations, and pricing. The app needed to be user-friendly, intuitive, and responsive across devices to cater to a broad audience of travelers.

2. User Flow &amp; Information Architecture

The final BeingYourGuide app delivers a smooth and visually appealing experience for travel enthusiasts. Users can now explore curated trips, customize itineraries, and save plans seamlessly, all within a responsive and accessible interface.

Hassle free travel planner for users based on destinations and date range

Wireframes

Hi-Fi Designs

beingyourguide - Travel Planner

Shown below are some of my favourite and impactful creations. Do let me know your thoughts and how you would approach it differently.

Visit website↗️

Dental Clinics, Agencies, clubs and Ministries

Dental Website to improve digital presence and book appointment for visitors

Vexvo combines Digital (tech solutions) and Elevate (training/mentoring) to drive innovation and growth for businesses and individuals.

Impactful Web designs for businesses 

I was tasked with this challenge as a step of the hiring process for a product based company. I have referred to the company as Alpha from here.

Redesign the job description input field on Alpha’s “Create New Job” process to address the issues of poor quality job descriptions, discriminatory language, and the inclusion of unauthorized contact information.

Alpha is an ATS system that helps users post ATS-based career opportunities and helps suitable candidates faster.

Alpha users often struggle with creating clear and compliant job descriptions. Currently, users face challenges such as:1. Clarity and Structure:&nbsp;Job descriptions often lack proper segmentation into sections like roles, responsibilities, and company information.2. Compliance:&nbsp;Job descriptions sometimes contain discriminatory language related to age, gender, or marital status, which can cause them to be flagged on job boards like LinkedIn.3. Unauthorized Information:&nbsp;Users sometimes include phone numbers, WhatsApp links, or external URLs, which is against the policies of many job boards.4. Excessive Length:&nbsp;Some users might create overly long job descriptions that are not concise, which can lead to important details being buried in too much text. This can deter potential applicants who prefer to quickly scan job postings.5. Lack of Keywords:&nbsp;Users might omit critical keywords that job seekers use in their search queries. Without these keywords, the job posting might not appear in search results or might not attract the right candidates.

My goal was to come up with a flow where the user is in control of keeping different sections inside the job description. These sections are categorized as Responsibilities, Qualifications, About company, Perks etc:

I started my process with ideation on how to move forward with this challenge, Understand other ATS system, how they handle job descriptions etc:

Next I started doing basic wireframes in my notepad, sketching out ideas trying to come up with flows that made sense. Once I got that part right , I moved to my tool of choice: Figma, and started basic wireframes fo my idea.

I started the HiFi process by making notes on colors, fonts, and styles used in the original website. Then converted LoFi mocks to Hifi mocks in figma, applying the correct styling, colors, and fonts. The next step was to create components wherever necessary and move to prototyping.

Design Components and states:

This Challenge was different for me in a lot of ways, most of the time, challenges involve redesigning, entires page, or app design, coming up with new designs etc:. But here the challenge lied in design thinking, and coming up with a user-friendly flow.

Let me know of any other ideas you would try here and I appreciate your inputs. Thanks for reading. Cheers!

This challenge was a step of the hiring process for a product-based company. Find out how I approached this problem here

Alpha users often struggle with creating clear and compliant job descriptions. Currently, users face challenges such as:1. Clarity and Structure: Job descriptions often lack proper segmentation into sections like roles, responsibilities, and company information.2. Compliance: Job descriptions sometimes contain discriminatory language related to age, gender, or marital status, which can cause them to be flagged on job boards like LinkedIn.3. Unauthorized Information: Users sometimes include phone numbers, WhatsApp links, or external URLs, which is against the policies of many job boards.4. Excessive Length: Some users might create overly long job descriptions that are not concise, which can lead to important details being buried in too much text. This can deter potential applicants who prefer to quickly scan job postings.5. Lack of Keywords: Users might omit critical keywords that job seekers use in their search queries. Without these keywords, the job posting might not appear in search results or might not attract the right candidates.

Improving Description input field

An app for school students to come together ,create rooms, discuss, create MCQs,and also look at their Eisenhover matrix.

Design the app for the best funcationaity and usecase

Checkout prototype of the app <a href="https://www.figma.com/proto/ImPcLZpXORSeVTqrPepSQi/Project-hideout?page-id=1%3A1037&amp;node-id=178-2919&amp;p=f&amp;viewport=420%2C370%2C0.07&amp;t=uURJHS5fcB9fwzb6-1&amp;scaling=min-zoom&amp;content-scaling=fixed&amp;starting-point-node-id=178%3A5771">here</a>

a platform for students to join and learn together

An app for school students to come together ,create rooms, discuss, create MCQs,and also look at their Eisenhover matrix.

LoFi Screens

HiFi Screens

Hideout - Edutech App

Flits is a SAAS(Software as a service) platform that provides industry leading e-commerce solutions for the shopify merchants.

The app focuses on shopify merchant core needs including an eye catching Customer account page, Next generation reward program, Social logins, Wishlist, Integrations, Customization as per business unique need.

The goal of the Flits Shopify dashboard redesign was to improve the user experience for store owners by providing a more intuitive, visually appealing, and data-driven interface. The design needed to streamline navigation, enhance usability, and ensure that key metrics were easily accessible for efficient decision-making.

The goal of the Flits Shopify dashboard redesign was to enhance the UI/UX by implementing a visually appealing and user-friendly interface. The design needed to align with Shopify’s design system while optimizing usability and responsiveness for merchants.

The redesigned Flits Shopify dashboard provides a refined, data-driven experience for merchants. With a structured UI, enhanced usability, and seamless responsiveness, the new design empowers store owners to efficiently track performance, manage customers, and make informed business decisions.

Shopify Dashboard for a ecommerce solutions company

Flits - ecommerce dashboard

Browse through my Graphic and Logo designs

Branding and Graphic design portfolio

Looking to enhance your product with intuitive design and seamless user experiences? Whether you need UI/UX design, product strategy, or a complete digital transformation, I’m here to help.

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Issac brought a perfect balance of creativity and strategy to our product. His ability to simplify complex workflows and design intuitive experiences made a huge impact. Our engagement and conversion rates saw a noticeable improvement. Highly recommend!

Krishna G Kamath

Issac transformed our online presence with a beautifully designed, user-friendly website. Patients now find it easier to book appointments, and our engagement has significantly increased. His attention to detail and understanding of user needs made all the difference!"

Ad-tech products packed with features, design systems

Issac Daniel